Whatever be the business goal, be it increasing brand awareness, building relationship with the customers, or introducing a new product, mobile marketing has become an indispensable strategy for enterprises. It has become more so in the wake of the COVID-19 pandemic, as consumers are increasingly turning to their smart devices to perform a wide range of functions, from ordering food and groceries to trading on the stock market. As a result, mobile marketing has been overhauling all other types of marketing in terms of its impressions, reach, and effect.
Notably, the mobile marketing space is continually evolving to cater to the dynamic consumer landscape of today. On that front, leading-edge technologies, such as artificial intelligence (AI), 5G, and augmented reality (AR), are playing a prominent role. For instance, AI-enabled conversational chatbots are revolutionising the space by enhancing the customer experience while reducing the need for support staff and saving an enormous amount of time and money. AI is also aiding significantly in developing more targeted and personalised marketing messages by spotting consumers’ behavioural trends and patterns. The technology is further providing marketers with insights into consumer preferences so that they can strategise their marketing initiatives accordingly.
5G is another technology that is making great strides in the domain. 5G is allowing marketers to provide engaging experiences that were previously unavailable due to bandwidth and speed limitations. As consumers upgrade their devices to take advantage of the technology, the onus is on the marketers to exploit this opportunity to the fullest. 5G is also leading to the wider adoption of AR. Marketers can leverage AR to provide customers with a much-improved experience by simulating product usage.
Some of the other ongoing trends in the space include the exponential rise in mobile commerce, the surge in shoppable ads, and the advancements in voice search technology. At this juncture, there is a variety of mobile marketing solution providers available in the market that cater to the different needs of enterprises and brands. To help them choose the solution provider that best fits their requirement, MarTech Outlook has compiled a list of the top 10 mobile marketing solution providers in Europe. The enlisted solution providers are the frontrunners in the market that provide a wide span of features. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for aspiring CIOs.
We present to you MarTech Outlook’s, Top 10 Mobile Marketing Solutio Companies in Europe – 2021