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Top 10 Mobile Marketing Solution Companies in Europe - 2021

Whatever be the business goal, be it increasing brand awareness, building relationship with the customers, or introducing a new product, mobile marketing has become an indispensable strategy for enterprises. It has become more so in the wake of the COVID-19 pandemic, as consumers are increasingly turning to their smart devices to perform a wide range of functions, from ordering food and groceries to trading on the stock market. As a result, mobile marketing has been overhauling all other types of marketing in terms of its impressions, reach, and effect.

Notably, the mobile marketing space is continually evolving to cater to the dynamic consumer landscape of today. On that front, leading-edge technologies, such as artificial intelligence (AI), 5G, and augmented reality (AR), are playing a prominent role. For instance, AI-enabled conversational chatbots are revolutionising the space by enhancing the customer experience while reducing the need for support staff and saving an enormous amount of time and money. AI is also aiding significantly in developing more targeted and personalised marketing messages by spotting consumers’ behavioural trends and patterns. The technology is further providing marketers with insights into consumer preferences so that they can strategise their marketing initiatives accordingly.

5G is another technology that is making great strides in the domain. 5G is allowing marketers to provide engaging experiences that were previously unavailable due to bandwidth and speed limitations. As consumers upgrade their devices to take advantage of the technology, the onus is on the marketers to exploit this opportunity to the fullest. 5G is also leading to the wider adoption of AR. Marketers can leverage AR to provide customers with a much-improved experience by simulating product usage.

Some of the other ongoing trends in the space include the exponential rise in mobile commerce, the surge in shoppable ads, and the advancements in voice search technology. At this juncture, there is a variety of mobile marketing solution providers available in the market that cater to the different needs of enterprises and brands. To help them choose the solution provider that best fits their requirement, MarTech Outlook has compiled a list of the top 10 mobile marketing solution providers in Europe. The enlisted solution providers are the frontrunners in the market that provide a wide span of features. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for aspiring CIOs.

We present to you MarTech Outlook’s, Top 10 Mobile Marketing Solutio Companies in Europe – 2021

    Top Mobile Marketing Solution Companies in Europe

  • Adikteev provides an app re-engagement platform for performance-driven marketers. The company helps the world’s top-spending app publishers increase retention, reacquire churned users and drive incremental revenue. App publishers in gaming, eCommerce, on-demand, services and entertainment rely on Adikteev to deliver made-to-measure strategies, creatives and algorithms. By combining science and creativity, the company delivers best-in-class playable and interactive ads paired with top retargeting tech. It believes in creating a unique strategy for each client based on data to provide measurable and transparent results that increase user LTV and fuel business growth

    www.adikteev.com

  • Adsquare is a global audience & location intelligence company helping marketers understand consumers by connecting their digital and physical worlds. As such, Adsquare is leveraging audience and location data to reveal consumer behavior. These insights enable businesses to better target and engage with their audiences and to measure their marketing effectiveness

    www.adsquare.com

  • Founded in 2009 as a pioneer in push notifications, Airship (formerly Urban Airship) now gives brands the user-level data, engagements channels, AI orchestration, and services they need to deliver push notifications, emails, SMS, in-app messages, mobile wallet passes, and more to precisely the right person in exactly the right moment — building trust, boosting engagement, driving action and growing value. Marketing and digital experience teams at thousands of the world's most admired companies rely on Airship's Customer Engagement Platform to create deeper connections with customers by delivering incredibly relevant, orchestrated messages on any channel

    www.airship.com

  • JustPremium is the leading platform for programmatic rich media. Boasting more than 15 billion available impressions, JustPremium provides access to the largest network of rich media display and video inventory in the world. Reaching more than 900 million unique visitors in more than 25 countries every month, the company connects thousands of premium publishers with the world’s top brands

    justpremium.com

  • Pressenger’s technology is capable of delivering smart visual notifications to mobile devices. In a nutshell, the company has created an innovative lock-screen experience that offers significantly greater features and a better user experience than traditional boring text notifications or even any other rich notification out there. Pressenger has picked sports as its targeted industry since the company believes that it can bring the most value by establishing a unique win-win-win scenario for fans, clubs, and sponsors. More importantly, they can be of value to any app outside of sports that seeks to elevate their mobile communication

    pressenger.com

  • Upland Software Inc. provides enterprise knowledge management software for better support that improves agent-based and self-service support with AI-powered knowledge management software. Backed by 10-years of experience, Upland has evolved to the modern marketer’s roles and responsibilities. The company is assisting marketers in adopting digital technologies to align with the latest trend where consumers spend almost their entire time online purchasing products in the wake of COVID-19. Upland provides cloud-based enterprise work management software. The company offers software applications that enable organizations to plan, manage and execute projects and work

    uplandsoftware.com

  • mGage

    mGage

    mGage is a global mobile engagement provider helping brands create powerful and interactive connections with customers

  • TrafficGuard

    TrafficGuard

    TrafficGuard's comprehensive ad verification and fraud prevention have been recognised by App Growth Awards, Effective Mobile Marketing Awards, MarTech Breakthrough Awards, Future Digital Platinum Award as well as Australia Financial Review's Most Innovative. TrafficGuard detects, mitigates and reports on digital ad fraud before it hits its client's advertising budget. Sitting within the advertising journey, TrafficGuard analyses impressions, clicks, conversions and events to mitigate ad fraud at its earliest reliable detection

  • Vungle

    Vungle

    Vungle is the trusted guide for growth and engagement, transforming how people discover and experience apps. Developers partner with Vungle to monetize their apps through innovative in-app ad experiences that are inspired by insight and crafted with creativity. Advertisers depend on Vungle to reach, acquire, and retain high-value users worldwide. Vungle develops tools that include data-led buying and UX recommendations, ad format innovation, creative automation, and more

  • Yodel Mobile

    Yodel Mobile

    Yodel Mobile is the leading global app marketing consultancy and Mobile Agency of the Year, specialising in launching and scaling apps. Since its inception in 2007, the company launched and supported the growth of over 200 apps. Yodel Mobile works with clients from single territory start-ups to established, multi-territory, international brands such as yolt, NBCUniversal, UKTV, Bauer Media, Fujifilm, The Economist, Teletext Holidays and Gymshark