The role of marketers has evolved over the years. While the traditional marketer would spend most of their time on brand and promotional activities, the modern marketer has ownership and accountability of every touchpoint between a business and its customers. As consumers move from the physical to the digital world, companies are exploring new communication channels to engage their customers. Berlin-based Adsquare is solving the challenges of out of home (OOH) advertising by combining the strengths of all Adsquare products in one solution. The firm’s OOH solutions allow you to easily connect various data types for improved outdoor campaign planning, programmatic DOOH activation, multi-device retargeting, measurement and insights. Adsquare is the only audience and location intelligence company globally that provides pre-bid integrations for programmatic DOOH, a requirement for enriching DOOH inventory in real-time. Seamlessly activate any segment built with the Adsquare platform programmatically in your DSP of choice.
Adsquare’s OOH solutions allow for data-driven OOH planning and programmatic data activation in real-time – all actionable via its self-service tool fully integrated with all leading DSPs globally. Understanding audience requires access to multiple dimensions of data about consumers’ online and offline behaviours. Adsquare’s Audience Targeting helps leverage this valuable information fully and enables you to reach the right mobile audiences. With Adsquare’s Proximity Targeting, marketers can get the right target group at the right moment. They can reach consumers in catchment areas for the most effective mobile Drive-To-Store campaigns. To best optimize Drive-To-Store campaigns, users need to go beyond traditional ad engagement KPIs. While ad views and clicks don’t tell the whole story of a consumer’s journey, Adsquare’s Real- Time Footfall Measurement provides vital information about the number of actual visits to a store, helping clients optimize their campaign while it is still running.
Adsquare is a global audience and location intelligence company helping marketers understand consumers by connecting their digital and physical worlds. As such, Adsquare is leveraging audience and location data to reveal consumer behaviour. These insights enable businesses to better target and engage with their audiences and to measure their marketing effectiveness.
Adsquare is a global audience and location intelligence company helping marketers understand consumers by connecting their digital and physical worlds
Using Adsquare’s independent platform solution, companies can access various data dimensions and apply them in 40 countries worldwide. Founded in 2012 by Tom Laband (CEO), Sebastian Doerfel (COO) and Fritz Richter (CTO), Adsquare is headquartered in Berlin, with additional offices in New York, London, Paris, Milan, Madrid, Singapore and Dusseldorf.
In a case study, McDonald’s is Adsquare’s OMD and The Trade Desk as DSP partner. McDonald’s wanted to increase store visits to its McAuto pick-up service points. First, they uploaded all available poster inventory into Adsquare’s OOH tool and allowed the agency to define the desired audience. In addition, the platform calculated index values for exactly that desired audience on an hourly level for any poster available. Last but not least, Adsquare activated these index values pre-bid via its partner, The Trade Desk. The firm also started such segments programmatically. The results were terrific: the firm increased store visits for McDonald’s by 75%, and all partners were very happy with it.
The CESP (Centre d’Etude des Supports de Publicité), an international organization of advertisers, agencies and media advertising agencies, ensures the audit and the labelling of studies on media and advertising effectiveness. With the newly awarded ‘Right People’ label, the CESP officially certifies Adsquare’s audience segments' quality by combining spatial datasets and raw location signals.
Marching ahead, the firm is looking forward to expanding its engagement data platform that will allow marketers to tag mobile apps webpage and gather behavioural data in real-time. Besides, the firm is also working to empower clients with analytics at their fingertips to visualize customer data and make quick and easy decisions.